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For the launch of A01, Quamar's new coffee grinder, we developed an integrated communications project designed to highlight the product's innovation and design.

Starting from the creative concept "Point of Departure," we constructed a visual narrative that represents A01 as a symbol of a new beginning in professional coffee preparation.

The work included:
• Design of the A01 logo
• Creation of the "point of departure" concept
• Photoshoot
• Official launch photos
• Illustrative brochures
• Dedicated landing page
• An emotional and technical advertising video

A communication designed to guide users through the discovery of A01's distinctive features, a 360° project that combines aesthetics and functionality, marking the starting point of a new experience in the world of grinding.

learn more on quamar.com
Alpha coffee grinder by Quamar
At the heart of the narrative is the “Point of Departure” concept: an idea that represents A01 as a symbol of a new phase for Quamar, an evolution in the product language, capable of combining innovation, aesthetics, and functionality.
Alpha coffee grinder by Quamar

The Grinding Experience

An invitation to see A01 not just as a product, but as the beginning of a new experience in the world of professional grinding. A starting point towards higher performance, greater precision, and a contemporary aesthetic.